1. Get down on the subject's eye level - instead of shooting at an awkward angel, shoot so that you can capture the subject's eyes. Their eye don't necessarily have to lock with the camera, either, but being on that level adds and element of intimacy to the photo. For example,
2. Use a plain background - if the background is noisy or cluttered it can distract from the subject, so finding a plain background before shooting will improve the photo as a whole. For example,
3. Use flash outdoors - Occasionally outdoors, using flash can be very helpful. Such situations include when the subject is in a shadow, if the subject is back lit, or if it is a cloudy day. Then you have to consider if the flash will reach far enough to capture the subject. Shadows to avoid include those around the eyes and nose. An example of flash when the subject is backlit :
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